How Do You Know When You Need a New Website
One of the most common questions nosotros hear from businesses big and small is: "How can I tell if my company needs a new website?"
This is a critical question because your website is the digital face of your business and tin can be 1 of your best sources for accumulating more than leads and sales. At Mannix Marketing, we look at a multifariousness of factors to help determine whether or not a business needs a website redesign and accept listed our seven primal signs below!
Information technology's Probably Fourth dimension for a Website Redesign When…
There are many signs that your company may need a website redesign, and some are more important than others. Our digital marketing strategists consider the following to exist some of the most important factors.
i. Your website takes forever to load
Folio load speed is everything. No ane wants to wait for a website to load for more than than a few seconds. If your website is wearisome, buyers are more apt to lose interest in your business, leap back to the search results, and get to your competitor'due south website. Just information technology's not just users who look at page speed–Google does too. And if your website is slow, that can drastically bear upon your ranking in Google search results.
Google started using site speed as a ranking bespeak in their algorithm way back in 2010. In 2018, Google doubled down on the importance of page speed again by starting to use mobile page speed as a ranking in their mobile search results. And recently in May 2020, Google announced that a new update volition get alive sometime in 2021 that will start judging web pages based on page experience. Page experience comprises a number of factors including mobile friendliness, HTTPS security, and page speed.
In the upcoming 2021 update, Google'due south Core Spider web Vitals are looking for websites who's Largest Contentful Paint (LCP) occurs within 2.5 seconds and Get-go Input Filibuster (FID) measures less than 100 milliseconds. You lot can run your own website through Google'south PageSpeed Insights to come across if your website's page speed hits the mark. If information technology doesn't, you lot should seriously consider redesigning your website earlier the 2021 update goes live.
2. Your website is not accessible
We've written a number of blogs on the importance of making your website WCAG accessible. An "accessible" website only ways your website is coded to exist read by screen readers and to be used past people with various disabilities. You can read more about the specifics of the most recent website accessibility guidelines by reading The World wide web Consortium's WCAG 2.1 guidelines.
In addition to making your website more accessible to people with disabilities, a WCAG accessible website may too prevent your business concern from getting sued. Since a landmark court example in 2017, at that place have been a growing number of lawsuits arising in which businesses are getting sued under the American's with Disabilities Act, because their websites do not run into the extensive WCAG accessibility requirements. Defending yourself against these lawsuits can exist quite costly.
If you're not certain if your website is attainable or not, WebAIM is a good place to start. Although information technology's not guaranteed to catch all ADA compliance bug, this costless tool will give you an initial baseline of where your website stands. In social club for a thorough ADA bank check, you have to perform a functional testing with users. Our team of programmers are here to assist if you lot're looking for assistance in reviewing your website's accessibility!
iii. Your website is non mobile-optimized (responsive)
Smartphones aren't going away anytime soon. In fact, many people are spending more than and more time online using their smartphones.
As a outcome, businesses need a website that works great on every device. The solution nosotros recommend is called a responsive website. A responsive website is a website that is like shooting fish in a barrel-to-employ on desktops, tablets, and smartphones because the content of the site automatically adjusts to fit on large and small-scale screens. Creating a website that is "responsive" is a standard office of the website blueprint procedure at Mannix Marketing.
4. The bounce charge per unit is sky high
Your website's bounciness rate (which you lot can find in your Google Analytics reports) is the percent of visitors who state on your website and then get out without looking at whatever other pages on the site.
A bounce rate betwixt xl-50% is mostly considered a decent bounce rate, as this indicates that l-threescore% of the people who land on your website are sticking around and diving deeper into the site. The criteria for determining a what is a "skilful" bounce rate include a number of factors (for example, your domicile page versus a blog post), and one of our goals when redesigning your website is to help decrease the bounce rate.
five. Yous're not getting plenty inquiries or calls
Take you lot noticed your phones have been ringing less? Are you seeing a subtract in sales, inquiries, or form submissions from your website?
Fifty-fifty if your website is getting a lot of traffic, if yous're non seeing a steady increase in leads or sales so your website may take a trouble converting visitors to leads, guests, or customers. Every bit office of the website redesign procedure, our goal is to aid improve conversions on your website.
Non tracking conversions from your website? That's a problem in and of itself. All of Mannix Marketing's websites are built with conversion tracking in mind, so you can rail exactly how many website leads you're getting and where they're coming from.
6. Your brand has outgrown the existing blueprint
Has your company gone through a rebranding since your last website redesign? Did you go a new logo or color palette?
Your website sends a articulate message near your make identity and personality to potential customers. Make sure your make'southward identity isn't beingness "stolen" by a bad (or just outdated) pattern.
seven. Simple website edits are getting too expensive
The days of needing a degree in programming or advanced HTML skills just so you could add a new page to your website are long gone. Content Direction Systems are making it easier for but about anyone to manage a website and add new pages, text re-create, and photos on their website.
At Mannix Marketing, we build websites for businesses on WordPress Content Management System, which lets business owners, marketers, and other staff inside the company chop-chop and easily add new pages, photos, text copy, and videos to the website.
8. Yous're not getting found in Google search results
Yikes! This is a big i. If your website isn't ranking near the top of the organic (unpaid) search results for important keywords that your potential customers are typing-in to find your products or services online then you could be missing out on traffic, leads, and perchance even sales.
There'southward a lot that goes into performing Search Engine Optimization (SEO), but even the primal components of SEO on your website can cause a noticeable shift in your rankings in the search engines and help bring more searchers to your site.
9. It's been five+ years since your final website redesign
For most businesses, nosotros typically recommend a website redesign every 4-six years. Web design trends come up and go, but many profound, long-lasting developments tin can take place over the course of only a few years.
For example, home page "sliders" (a.one thousand.a. slideshows) were in one case all the rage. So, companies discovered that loading a series of big images on the webpage could lead to slower website load speeds and take a negative impact on user-experience. Not surprisingly, this led many companies to search for alternatives to website sliders (slideshows).
Book Your Website Redesign Consult Today!
Did your website autumn nether i of the categories above? If that's the case, then it'southward time you schedule a website redesign consult with our Digital Marketing Strategist, Chris Archibee. Book a call with Chris to get the conversation started!
Editor'due south note: This content was originally published in 2017 but has been updated as of October 2020.
Source: https://www.mannixmarketing.com/blog/9-signs-you-need-a-new-website-asap/
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