I of the best things almost Instagram is the ability it gives you to reach people all around the globe. When your brand shares a video or photo on Instagram, it could potentially be seen by people in New York to Commonwealth of australia, and everywhere in betwixt. While that amount of reach is great, what if you want to go more than granular and specific with who you target? Well, that's when Instagram geotags come up into play.

Whether you're a local business trying to reach nearby customers, or a global brand that wants to target audiences in specific regions, geotags will come in handy. Plus, after the Instagram algorithm shifted the way content is displayed to users, your make needs to find new and innovative ways to achieve as much reach as possible. And not but that, you want to make sure you're reaching the right people.

In this article, we're going to break downward everything you demand to know nearly Instagram geotags and evidence you how to use them to engage with your target audience:

What is an Instagram Geotag?

An Instagram is the specific location, downward to the latitude and longitude, of where you've stored your Instagram content. Geolocations are gathered from the concrete location of your mobile device, which allows users to store or tag their content to those coordinates. Keep in mind, this only applies if you tell Instagram to publicize your location.

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This public sharing of content puts a physical location to content, which brands can ultimately take advantage of to engage with users. Brands with brick and mortar locations can come across all the various content tagged to their location.

As we'll talk near subsequently, there are several creative ways your make can use geotags.

Instagram Geotag Features

At that place's a few Instagram geotag features we should encompass earlier getting into how to apply it to engage with your audition. Changes continue to make location-based content easier to detect, tag and update.

Here are a few Instagram geotag filters to be aware of with any campaign:

  • Create the Location: Is in that location no geotag for your store location? Create one through Facebook'south "Create the Location" setting in your Facebook account. Only go to create a new mail on Facebook, click "Cheque In" and enter your make's proper name. From here, you lot ready up data virtually your make and once submitted, you tin search Instagram to see your result. Apply the aforementioned named location as much every bit possible to build content around the location so others will exist encouraged to share besides.
facebook location example
  • Stickers in Stories: Instagram Stories allows users to use digital stickers on photos or videos that are based on a geotag. Past selecting the "Location" sticker, you can set information technology to the geolocations already effectually you. Remember, you have to create a location first in Facebook if your geotag doesn't show upwardly on Instagram.
instagram sticker example
  • Hashtag Locations: Another great way to locate content set to a specific tag is through hashtags. We know that using popular hashtags on Instagram gives your content more than visibility. But you can also use hashtag locations like #Chicago or #TheLoop to become your content suggested when people are about your area. Hashtag locations can as well be added to Instagram Stories, making it like shooting fish in a barrel to tag locations through a hashtag sticker.
instagram stories stickers example

Ways to Engage Users Through Instagram Geotag

Now that you have a amend idea of how an Instagram geotag works, the real question is how can you lot utilise it to further engage your audition?

Kickoff, consider this. People search for businesses, locations and trends all the time on Instagram. In fact, almost a 4th of social media influencers claim Instagram is the best network for creating influencer strategies. This is due to the network's visual nature, but too because of the ease of use. Instagram makes it simple to appoint, like and nigh importantly, discover new content.

Information technology's then up to users to follow and take their favorite content announced in their feed. Here are a few ways to use Instagram geotagging to better appoint your users and get more than people following your content:

Locate Your Customers & See Who's Geotagging Yous

Outset matter's beginning, try to observe where your customers are talking well-nigh you the most on Instagram. You can do a super quick search to see when and where customers mention your brand.

instagram search locations example

To get started, do a simple search of your make proper name, branded hashtags, physical store locations and anything else closely related to your brand on Instagram. This will give you a proficient idea of how big of a attain your brand has on the social network.

Find Local Influencers

Let's say y'all're a new bazaar clothing shop in Chicago well-nigh Millennium Park, and you want to get the word out about an upcoming event you're hosting. You tin can utilize Instagram geotags to find people in your area that are influential. Here's how.

Commencement, open up upwards Instagram and head to the search tab. Brand certain the Places tab is selected. Then enter your location.

instagram location search

Your search results will brandish the latest posts geotagged with that specific location. Recent posts with the nigh engagement will bear witness up under the "Elevation Posts" section.

instagram location search results

From here, you lot tin can but go through all of the posts and encounter which users would exist a expert match for your brand. So DM them to see if they're interested in working together. Call up, an "influencer" doesn't always hateful celebrity. If a person has a few thousand followers, but they're engaged and local, it could be worth reaching out just to let them know about your result and invite them to come by.

You can even sweeten the deal past offer some blazon of exclusive discount for them and anyone they bring with them.

Comment on Posts at Your Stores

If y'all have physical store locations, it's smart to be on summit of these geotags equally much as possible. These areas have a plethora of content your brand can utilize to further engage users. For example, yous tin see the concrete geotag location for Bang Bang Pie & Biscuits in Chicago.

bang bang pie instagram location

The feed is total of Instagram content from people dining in and hanging out on the restaurant'due south patio. You'll notice with whatever location, there'due south Top Posts and Most Contempo in the search. Both are self explanatory, but it's important to know some of the peak posts could be influencers or users with massive followers.

These are the users you lot want to appoint. They probable have larger audiences and more visibility to their own audience. Nosotros're non saying to go full-stalker mode–instead, find ways to engage with users sharing love.

Once more, brands similar Warby Parker receive a lot of social love and brand mentions about its products. With and so many people tagging them, it's always a great idea to annotate, like or ask questions users. Humanizing your make is important for many people on social. So appoint and provide feedback when you tin to requite people unique experiences with your brand!

Encourage Sharing Content to Your Location or Hashtag

Are you lacking the appointment you want for your geotags? Some users might be hesitant to share content to your location–specially if there'southward little to no content already there. The best thing to do in this state of affairs is promote your geotag and encourage users to share.

However, for brands without a physical location, it'southward withal easy to encourage users to share. Instead, take people apply your branded hashtag to build content around that keyword. This helps brands keep tabs on how much people engage with your hashtag.

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Use Geotagging for an Instagram Competition

You lot can even run photo contests to go users to appoint more with your location. But lay out the rules and just make sure they tag your specific location correctly. This is a great mode to go users to post more content geotagged with your make's location.

https://www.instagram.com/p/BZoeJD2Dutj/?taken-by=vodkafordogpeople

For example, Tito'southward ain Vodka for Canis familiaris People encourages users to tag their pets with #vodkafordogpeople to get their pets featured on the site. While in that location's no direct contest, the company is able to promote its passion (also vodka) of reducing the count of homeless pets.

The same can work for Instagram geotags–information technology'due south simply upwardly to your brand to discover the outlet and the right content to promote.

Start Tagging Your Content

To become users engaged with your specific Instagram location, start geotagging your own content as well. If Instagram is a big function of your overall social media marketing strategy, you have to go involved with every aspect of your Instagram account.